Privacy Policy

KMH Entertainment & Media Group ("we", "our", or "us") is committed to protecting the privacy and security of the personal information of our artists, clients, partners, and visitors to our online platform and services. This Privacy Policy outlines how we collect, use, disclose, and protect your information in compliance with applicable data protection laws, including the Personal Information Protection Act (PIPA) of South Korea and the General Data Protection Regulation (GDPR) for individuals in the European Economic Area (EEA).

Information We Collect

We collect various types of information to provide and improve our entertainment and media talent management services. The type of information collected depends on your interaction with our services and our online platform.

• Information You Provide to Us Directly

  This includes personal and professional details you submit when inquiring about our services, applying for representation, participating in casting calls, or engaging in contracts with us. This may include:

  • Contact Information: Name, address, phone number, email address.
  • Professional Information: Biographical details, resumes, portfolios, headshots, performance reels, artistic preferences, professional affiliations, and other information relevant to your talent or professional background.
  • Identification Information: Government-issued identification where legally required for contracts or payments.
  • Financial Information: Bank account details for payments, tax identification numbers.
  • Demographic Information: Age, gender, nationality, and other relevant details, particularly for casting purposes, where legally permissible and relevant to the role.
  • Communications: Records of your correspondence with us.

• Information We Collect Automatically

  When you visit our online platform, we may automatically collect certain information about your device and usage patterns, such as:

  • Log Data: Your IP address, browser type, operating system, referring URLs, pages viewed, and access times.
  • Usage Data: Information about how you interact with our online platform, including the features you use and the time spent on various sections.
  • Cookies and Tracking Technologies: We may use cookies and similar technologies (e.g., web beacons, pixels) to enhance your experience, analyze trends, administer our online platform, and track users' movements around the site.

• Information from Other Sources

  We may receive information about you from public databases, social media platforms, or third-party partners (e.g., casting directors, production companies, brand agencies) with whom we collaborate for talent sourcing, project development, or brand partnerships, always in compliance with applicable laws.

How We Use Your Information

We use the collected information for the following purposes:

• To provide, operate, and maintain our talent management and media production services, including artist representation, media production, event planning, and digital content creation.
• To facilitate casting services, brand partnerships, and endorsement opportunities.
• To communicate with you regarding your applications, services, opportunities, and updates.
• To manage contracts, process payments, and ensure compliance with legal and contractual obligations.
• To improve our online platform, services, and operations through analytics and research.
• To conduct public relations and marketing activities, including promoting our artists and projects, with your explicit consent where required.
• To ensure the security and integrity of our online platform and services.
• To comply with legal obligations and respond to lawful requests from public authorities.

How We Share Your Information

We may share your personal information with third parties in the following circumstances, ensuring appropriate safeguards are in place:

• With Your Consent: We will share your information with third parties when we have your explicit consent to do so, particularly for sharing artist portfolios with potential clients, casting directors, or brand partners.
• Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as IT hosting, data analytics, payment processing, legal, accounting, and marketing services. These providers have access to personal information only to perform their functions and are contractually bound to protect it.
• Partners and Clients: For the purpose of providing our services, we may share relevant information with production companies, casting agencies, brands, event venues, media outlets, and other industry partners.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via a prominent notice on our online platform of any such change in ownership or control of your personal information.
• Protection of Rights: We may disclose information when we believe it is necessary to protect our rights, property, or safety, or that of our artists, clients, or others.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Rights

Depending on your jurisdiction and applicable data protection laws, you may have the following rights concerning your personal information:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal information under certain circumstances.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information under certain conditions.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where technically feasible.
• Right to Object: You have the right to object to the processing of your personal information under certain circumstances, including for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority, particularly if you are in the EEA, regarding our collection and use of your personal information.

To exercise any of these rights, please contact us using the physical address provided in the "Contact Us" section below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights).

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, accidental loss, disclosure, alteration, and destruction. These measures include data encryption, firewalls, secure server infrastructure, and access controls. While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

International Data Transfers

As KMH Entertainment & Media Group operates in the global entertainment and media industry, your personal information may be transferred to, stored, and processed in countries outside of South Korea, including countries within the European Economic Area (EEA) or other jurisdictions where our partners or service providers are located. When we transfer your personal information across borders, we ensure that appropriate safeguards are in place to protect your data as required by applicable laws, such as relying on adequacy decisions, standard contractual clauses (SCCs) approved by relevant authorities (e.g., the European Commission), or other lawful transfer mechanisms.

Third-Party Links

Our online platform may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to the practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are generally intended for individuals who are 18 years of age or older. For talent representation involving minors, we require explicit consent from parents or legal guardians in accordance with applicable laws. We do not knowingly collect personal information directly from children under 13 without verifiable parental consent. If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on our online platform. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: